I have always advised my clients to set SMART goals. Clichéd as it might sound, the simplicity of the specific, measurable, achievable, relevant, and time-bound structure/model worked. No one could argue with its logic.
But what if the person, or business, is driven more by the HEART? Purpose-driven, rooted in a passion, value, or emotion?
Is it one vs the other, or can the two co-exist? Will the inherent tension between the two get too corrosive? Often, when the two do manage to coexist, the SMART goals end up being a compromise - too micro to really matter, or not aligned with the overarching purpose.
In my experience, it's easier if you start with the HEART and build SMART around it. For eg, if your HEART goal is to create a workplace where people can thrive, followed by the SMART goal of increasing employee engagement score by 20% or reducing attrition by 10 % over the next 12 months. Or, eliminate hunger from my community, followed by an increase in donations to the county food bank by 20% over the next 6 months, or raise 20% more from the three neighboring churches for the Title 1 elementary school next door in the next 12 months.
So yes, the SMART and HEART can coexist. In fact, when the two are aligned, they create something that's both strategic and touches the heart. Literally.